Purpose
At IBY, we want to recognize the “hidden heroes” of the world. The people who wake up every day with a positive attitude no matter the circumstances, and help spread positive energy wherever they go. After selling each limited supply drop of clothing, we will then give 60% of total profits to these heroes. We ask that you understand that since we are a small company, we can only recognize 1 person/group at a time.
Get Involved
We need your help to spread the positivity. We are specifically looking to help individuals, which we label “Hidden Heroes” of the world. These people are the ones who show up to work with a smile every day and positively impact others’ lives. People who may be taken for granted and don’t get the recognition you feel they deserve.
After each purchase, you will have the option to write a short story about your “hidden hero”. We will select a person after each drop, and let you know if you have been chosen. But PLEASE, do not tell these people what you have done for them. We want it to be a surprise if they are picked. We will also try to record a short conversation with these people so you know exactly where your money has gone. Check out all of our social media to stay up to date.
*Due to the current situation of the world. We want to help those directly affected. Please share a short story about someone affected by the pandemic or any other issue currently going on in the world. Give us a short description of a person, or group that could really use this money. We will continue with the “Hidden Heroes” after we help take care of those who need help now.